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| From Darkness to Light. Source: Flickr |
Every time someone uses the term Guru I am sure a billion people die a bit.
FWIW:
Guru comes from two words in Sanskrit - Gu & Ru ... quoting from Advayataraka Upanishad 14—18, verse 5
The syllable gu means shadows
The syllable ru, he who disperses them,
Because of the power to disperse darkness
the guru is thus named.
Generally speaking, it is used to refer to a person who guides you, a teacher.
A Pundit OTOH means a learned man, a scholar.
HTH.
As for your points about lofty phrases like “well you can’t be social externally until you are social internally,” or “you have to change your corporate culture first,” or “we need to spend a few months researching and developing a long term strategy before we can do anything”, these are phrases taken out of context. Mere chants of sound bites without understanding the meaning of the 'mantra'.
BTW, 'mantra' comes from Sanskrit root words Man & Tra which loosely translates to 'mind tool'. Though a heavy emphasis is laid on the sounds (vibrations), the meaning is equally important. But again, as with the word Guru, the meaning is lost in translation and people just concentrate on the mindless (& mind numbing) chanting.
The phrases you quote are very god examples of sound bites which have been chanted endlessly without understanding their true meaning/worth.
Go not to the person who merely uses the right sound bites, go to the person who explains you the meaning behind them, paints the complete picture, who can take from the 'here' to the 'there'.
Prem,
ReplyDelete"<span>Go not to the person who merely uses the right sound bites, go to the person who explains you the meaning behind them, paints the complete picture, who can take from the 'here' to the 'there'."</span>
Amen.
Prem
ReplyDeleteNice post.
I did not know "Man Tra" = "mind tool"
Interesting.
Blake
www.blakelandau.com
...still leaves room for the misuse of the word 'Yogi'...
ReplyDeleteHi Prem,
ReplyDeleteThis is just a great comment you left there.. Glad you put it up here too, so I can bookmark it for future reference :)
I'll just drop in my comment to the original post by Jacob too.. keeping it together so to say, and making sure it doesn't get lost in the cloud.. Thx for letting me..
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Hi Jacob and others,
I would argue you are as much right as Esteban, Michael and others are (and I just love the comment by Prem!!! I'm bookmarking that one..)
Of course Social CRM needs to be part of a strategy and should come with a plan of execution. It requires you to understand how you will deliver your value proposition to your Customer (segment of choice). It requires you to think about what kind of relationship you want with your Customers. It requires you to think about the role of your Customers in the process of value creation or even in the process of developing the value proposition. And it requires you to think what channels/methods fit best to actually do all that..
Social Media are many new channels or even tools that could help you with a lot of the jobs you need to do, once you have an idea of what you want achieve and how you could achieve that..
The problem is that we just don't know very well which social media channel does help you do what job best.. That's where, imo, your post comes in.. We do not need to overcomplicate things and start experimenting with the tools / channels available to see whether they can really help us get the job we need to do better..
This is significantly different than just hopping on the "twitter/facebook/4square etc etc bandwagon and to wait and see what happens.. That's burning money by hoping you'll stumble into something it may bring you..
It doesn't matter if you are in PR/Marketing/Service/Sales/HR etc etc.. Have a job to do, which involves collaborating, communicating, engaging, servicing or whatever, with other people.. start thinking how Social Media can help you do your job better, faster, cheaper etc etc..and then try it out. Doesn't meet your (or your Customer's) criteria? Learn fast and do it better the next time..
Last, but not least: Social Media should not be owned by anyone in the corporation..just like the phone isn't, e-mail isn't, the conference room isn't, the idea-box isn't... Social Media is about bringing people closer together & sharing, also within the enterprise.. Social media is not about throwing your knife in the ground first and then quickly draw your borders.. ;)
Thanks for coming by Blake. :)
ReplyDeleteIn addition to Mantra, you might also have heard of Yantra & Tantra.
Yantra is loosely translated to any machine or instrument, a tool again. Derived from Yam and Tra.
Tantra can be loosely translated to doctrine or scientific study.
Alas! Tantra has been warped beyond reconition & is not all about what its portrayed in the west - a sexual orgy. Ironically, one of the many meanings of Tantra actually means 'warp'!
LOL! You got that right Nitin! :-D And not to forget 'swami'. As Sashi Bellamkonda uses! ;)
ReplyDeleteWim, thanks for cross posting the comment here too! Evidently you have been deeply influenced by the business model canvas now, as I am too! :-D
ReplyDeleteThank you for the adolation too. 8-)