Digital Evangelism & Blogger Marketing in India

ET Now, a national news channel in India, ran a short piece on the increasing influence of social media in the Indian market space with more & more people getting onto the internet and the emergence of digital influencer marketing practice among the Indian brands.

Nothing much new in terms of concepts if you are a social media marketer already or not much news if you are an avid Indian tweeter who knows about the Pinstrom India Influencers list (a mix of klout & peer index scores) where I make a cameo in the Top 100 (am fast falling off the list of late, thanks to Google+ maybe).

The video also touches briefly upon the ethical issues surrounding sponsored blogging & sponsored tweets that has led to a few regulations in the US & S. Korea as a cautionary note.

I make a cameo in the video at 1:05 min. I am there & gone within a second and you could miss me out very easily. :D But am there. ;) My one second of fame on national television. Yay! :D