Is this social modeling?

Social Modeling for Requirements Engineering

I have been reading Verna Allee's work on Value Network Analysis and recently, upon Graham Hill's suggestions, the i-star framework. I have even ordered the book "Social Modeling for Requirements Engineering" to learn how to apply the i* to requirements gathering. I am really looking forward to that book, but it wont be in my hands since it has to be imported from the US. But that's fine since it will allow me time to digest what I have read about it so far and think about it in context of some of the systems at various stages of development that I am aware of.

That thing about culture & strategy in 'social'

Source: Flickr

Theres been an interesting discussion happening in many disjointed places today around culture & strategy in terms of Social CRM or Social Business or whatever is your favorite poison. It all started for me in the #SCRMSummit twitter hashtag discussions associated with the BPT Partners' SCRM certification summit that happened on 21st & 22nd March in Madrid, Spain.

Somebody said culture eats strategy for lunch and that to successfully implement social CRM the organization's culture needs to change. And then I got this interesting definition for culture: "What happens in an organisation when no one is looking" from Debabrat Mishra on twitter.

The importance of Influence in the digital/social world

Souce: Shooting a clout at Agincourt

Clout \ˈklau̇t\

Definition of CLOUT

1

dialect chiefly British : a piece of cloth or leather : rag

2

: a blow especially with the hand; also : a hard hit in baseball

3

: a white cloth on a stake or frame used as a target in archery

4

: pull, influence  <political clout>