tag:blogger.com,1999:blog-5207048.post1269449795589994791..comments2011-03-22T19:05:59.101+05:30ScorpFromHellhttp://www.blogger.com/profile/15363382760233613493noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-5207048.post-34487781092021855222011-03-22T19:05:59.101+05:302011-03-22T19:05:59.101+05:30Sudhan,<br /><br />What part was not clear? I will try to clear it up for you.ScorpFromHellhttp://www.blogger.com/profile/15363382760233613493noreply@blogger.comtag:blogger.com,1999:blog-5207048.post-20900422459189716582011-03-22T17:45:24.600+05:302011-03-22T17:45:24.600+05:30what are you trying to expresssudhan from callezeehttp://www.pluggd.in/local-search-market/y-india-call-ezee-directory-search-service-3381/noreply@blogger.comtag:blogger.com,1999:blog-5207048.post-1345077412259921672011-03-02T20:31:23.157+05:302011-03-02T20:31:23.157+05:30LOL! Ads are a hygiene factor, meaning their presence does not necessarily lead to additional sales, but their absence does impact the sales negatively, perceptibly. Celebs are thrown in in a hope to bring wider awareness &amp; sometimes credibility too, like those Coke ads some years back by Aamir Khan (IIRC) after claims of it not passing the BIS tests, as per Govt. of India&#39;s standards (don&#39;t know if you were still in India back then).<br /><br />I don&#39;t have real numbers with me, but my guess is that these celebrity endorsements affects a certain segment of people, else there would not be so much money offered to our cricketers that they lose interest in their game it self.ScorpFromHellhttp://www.blogger.com/profile/15363382760233613493noreply@blogger.comtag:blogger.com,1999:blog-5207048.post-41200033901105971862011-03-02T19:12:41.847+05:302011-03-02T19:12:41.847+05:30Just yesterday i was thinking ...why are the stars(film stars...footballers...cricketers etc etc etc) are paid so much ....Atleast I have never bought a single thing(not even a pen or pencil) because some star i like endorses it ...You can write on that if you haven&#39;t already writtenwhosanehttp://www.blogger.com/profile/14450899944655202548noreply@blogger.com