tag:blogger.com,1999:blog-5207048.post831427303098567508..comments2012-02-02T14:36:40.685+05:30ScorpFromHellhttp://www.blogger.com/profile/15363382760233613493noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5207048.post-25757555995018885042011-11-03T18:43:00.438+05:302011-11-03T18:43:00.438+05:30Hi Prem,<br /><br />One thing that I am missing in current thought is that we tend to focus on &#39;trapping&#39; digital identities (real or &#39;nyms&#39;), rather than going one step further by trying to understand what the context is in which this identity is evolving and seeing if and how we can best assist them within this context. <br /><br />A simple question of what is she trying to do and why - but a tough one to answer, which leads to many more such as what should we be looking for (and storing) so as to come up with the right &#39;answer&#39; to the right person at the right time.<br /><br />Cheers!<br />MarkMark Tamishttp://www.blogger.com/profile/04174191202368618637noreply@blogger.comtag:blogger.com,1999:blog-5207048.post-58181433920933077912011-11-03T08:39:45.364+05:302011-11-03T08:39:45.364+05:30Great post, Prem...i believe that the identity of the social customer is definitely worth saving...also, the first thought from a user perspective is that the companies develop trust and value and not just harvest identities....but i guess businesses would also want to do that - with umpteen sneaky sites that want access to a user&#39;s personal information and more bound to come up, i guess this is going to be a differentiating factor....in short i completely echo the thoughts in the post...<br /><br />i love the pseudo-authentication ID mechanism, is this already being used? Can you please give an example, if yes?Arvind Chandranhttp://www.blogger.com/profile/09632338707634503768noreply@blogger.com